To make it official, I am thrilled to formally announce that I am taking on ownership of As the #1 website portal in the North End, the site serves as an information resource for visitors, residents, businesses and all those who wish to know more about our neighborhood – its past and its present.

First, I want to recognize that was the creation of the North End’s friend, Guild Nichols, who prematurely passed away a little over a year ago. I recently bought the site and its tremendous history files from Guild’s partner, Ann, who now lives in California. Guild was ahead of his time and founded in January 1999. When I started ten years later, he was an enthusiastic supporter and we happily collaborated on several projects. I knew I was doing something right when Guild made the “news” section of, helping put my blog on the map. His files are truly a historical treasure, entwined with endless whimsical notes from his many years of neighborhood tours and research. I’m honored to follow in his footsteps and look forward to bringing his decades of neighborhood history onto the site. is the “go-to” reference guide serving the various constituencies of the North End, including tourists, visitors, businesses, workers and residents. It’s mission is to be a “portal” that “opens doors” with its pages of directories, history, photos, maps and resources.

The “new” site is very much a work in progress. So far, I’ve updated the theme and geared the site as a portal for “All Things North End.” It will take months to get all the internal pages upgraded. I plan to keep much of Guild’s classic and useful information intact adding my own brand of photography with a dose of interactive maps and tools.  In addition to directories and information, the new site will present opportunities for “Buy Local” campaigns and other ways to interact with neighborhood shops and businesses. I encourage you to take a look at the site today, knowing there are are grand plans in the works to enhance the site with new content and features. I don’t want to let all of the cats out of the bag, but there will be many surprises to come. is part of North End Boston LLC and will accept advertising. Why? It always has and that’s what makes it sustainable. I’ve been thinking more about how to keep this all going and while I may be willing to work essentially as a volunteer, I can’t really expect others to do that over the long haul. It is important to bring in new blood for important projects on both sites. Much of the site’s proceeds will be invested back into the community at large. One of our first contributions is to help sponsor the Summer Music Concert Series on the Prado by the North End Music and Performing Arts Center. There may eventually be enough revenue to actually pay for some freelance work too, but we’re taking this one step at a time. (Find out more about advertising on

There will be no change to as the primary source for all the “News and Views” of the North End / Waterfront community. My intent is to manage each site separately other than some linking back and forth where it makes sense. For example, some of the static pages that no one knows about, buried in the menus of, may eventually move to where they can be more useful. Alternatively, some of the resources, history and tools on may occasionally appear back on the news site.

It should go without saying that there will be no influence on the editorial content of by advertisers from Most online and print services accept advertising and I don’t expect this to be a problem. Of course, I will continue to highlight openings, closings, reviews and news-related business items but our opinions will remain our own. By the way, I still have another day job and I’m nowhere near retirement.

Let me close by saying thank you to the community for supporting me in this hobby, turned obsession. I thank the community leaders, neighbors and business owners for all their encouragement. Who knows what the future holds, but I feel the community getting stronger on several fronts.

And now, I hope you will like what happens at If I can help you or if you want to take part in the site, I hope you will reach out. I’m always interested in your feedback and suggestions through our contact form or

Your humble editor,
Matt Conti